Press Release August 2012




“Excellence is not a skill. It is an attitude”

– Ralph Marston, author and publisher

Sure enough, excellence is an attitude. And attitude will usually determine one`s altitude. The better the attitude, the greater the altitude.

Great success stories in business are scripted brick by brick, always with the right foundations in place. As the legendary Greek philosopher Plato famously quoted with the simplicity that one associates with a genius, “The beginning is the most important part of the work.” In the world of business, excellence cannot be achieved, greatness cannot be acquired, credibility cannot be garnered, distinction cannot be attained, lives cannot be transformed, and the doors of prosperity cannot be unlocked, if the bricks and mortars, and the all-important foundation have not been laid out thoughtfully, and intelligently, right at the very beginning.

Welcome to Tulip Infratech, a group that has laid its foundation very well, and is synonymous with excellence, commitment of devilry and trust. Today, the Group is happily poised on the brink of raising a series of excellent project (see story on projects separately).

The name draws inspiration from the tulip flower –fragrant, radiant and full of life. Famous Chinese philosopher Lao Tsu, known always for his shimmering wisdom, and life-altering words, had said that the journey of a thousand miles begins with the first step. Tulip`s first in this journey of excellence was taken nearly two decades ago. No journey, though, can begin without a deep clarity of vision and will for creating a constructions giant revolved around the wisdom and futuristic vision of Mr. S.C Jain, fondly called Babuji by everyone including his sons.

As per the family`s plans, Parveen Jain, the CMD of Tulip Infratech would be The executor-in-chief of the group`s projects bringing in as he did years of experience in the real estate and construction industry. His brother, Vipin Jain, director of the company is tasked to oversee marketing and finance operations, an important area of business development that all companies want to monitor at the helm closely. Another brother, Vikas Jain, directors of the company pitched in with his legal acumen, bringing to the table his skills as a lawyer, one who would be able to rummage through a

maze of confusing documents and quickly interpret complex municipal and state bye-laws, acquisition procedures, settlements and land deeds, and, of course, the never-easy-to-comprehend legal jargon. As noted writer Daniella Kessler beautifully puts it, “Every person is a tulip. While they may blend together, each one is special in its own light.” It is difficult to miss the truth in her will-chosen words. Each Jain family member blended together, while retaining his own, individual characteristic and USP, and this unique team of brothers set about rewriting excellence in the construction industry.


The simple things have worked out well. Apart from following Vaastu, Tulip dwelling units have been designed in such a way that every flat gets sunshine early in the morning. There is a deliberate effort to keep a wall on the southern side to ensure a substantial cut in the cost of running air conditioning units during summer seasons. Tulip flats are open from three sides. There is enough light to ensure that during day time, any artificial lighting would not be required. Tulip infratech has already undertaken a challenge to build nearly 10 million sq.ft. Of residential areas in the National Capital Region (NCR) of them, a sizeable number will be of affordable houses.

When a few years ago, 3-bed room Tulip apartments at Sohna Road were sold off at Rs. 25 lakh apiece, the prices may have seemed high. Today, although the prices have more than doubled at some of the fancier locations, indicating that when it comes to giving value for money, Tulip is second to none. Similarly, the company has taken a conscious decision to maximize power efficiency by using solar energy. In the various projects undertaken by the company, solar lights for the common areas have been used in order to ensure that power costs are minimized. It is true that initially solar lights appear to be very costly, but in the long-run they are cost effective and environment-friendly. Under strict supervision of civil engineers, the company has successfully used fly-ash at its construction sites. The various projects offered by the group are equipped with all modern day amenities using state-of the-art technologies.


Some of the proud owners of the Tulip flats say that the moment they enter into a Tulip property, their spirits are lifted. It is as if there is a new song on their lips, a new beat in their hearts. It is a silent message, but the group has been able to raise the bar to a level where excellence is scripted on every wall. Here, we are constantly reminded

of the Tulip flowers, beautiful and vivacious, speaking a language of their own, charming our wits, and tickling our fancy like few flowers can. Tulip’s buildings are built with utmost care. Most of the gardeners and flower-lovers know that a high temperature can ruin the Tulip bulb or result in poor quality of new plants. The Tulip constructions are following this simple but very meaningful message of the nature. During construction, Tulip engineers and supervisors take special care to maintain the highest standards while maintain quality checks.


The secret of the successes of Tulip’s nearly v18 year old existence in the real-estate business can be attributed to the strong feeling of team spirit among all the employees irrespective of the position they hold. They share the Tulip dream of providing the very best to customers. They have evolved interactive ideas exchange programmers for the optimum use of material and best tested construction strategies. Perhaps, without compromising on quality standards as well as international standard best practices.

During the construction of the Tulip buildings, the company works out a mechanism to recycle kitchen water to the toilets. The remaining water is treated for being used in adjoining gardens and plants. The additional cost to reuse of the water works means an additional financial burden on the flat owners, but the tulip team has taken special efforts to reduce the cost by innovating efficient strategies. The recycling cost is merged with the overall cost of the construction.


At present most of the people owning commercial establishments having either office or shops complain that they have to cough-up a huge maintenance for the central air-conditioning even if they are not using the facility. While developing nearly two million sw. ft. of commercial space. Tulip has adopted the formula, use and pay. It means if the owner of a shop uses the facility, only then he will be charged. The initial cost of such facilities is a little higher, but in the long-run, it will be more user-friendly and economical.


Tulip Infratech has submitted an ambitious plan to the Haryana Government to construct 100,000 dwelling units for the economically weaker section, low and middle-income group families. The company firmly believes in serving various section of the society. As a matter of fact, for sustainable development, it is mandatory that all the members of the society have a fundamental right of leading a dignified life. People wonder how this relatively new company would be able to construct such a large number of dwelling units even without seeking the Government’s land for this purpose. The answer is that only through cross subsidy, the weaker sections of our society could be served. This is only possible when we apply our mind and are keen to help them. The company’s vision is to develop commercial space simultaneously in order to reduce the cost of the

dwelling units at the minimum. They will be costing between Rs. 4 to 10 lakh, depending upon their size and locations.


Tulip Infratech is working round- the-clock to complete nearly 14 projects. “Our efforts are to keep the announced schedule strictly adhered to”, says Mr. Praveen Jain. Possession for Tulip Grand in Sonepat, at KMP expressway near Nh-1 on the Haryana-Delhi border, which is about a twenty-minute drive from south Delhi, has already started. Following the strict time schedule has reinforced the company’s commitment to the timely delivery of its flats and also has given it strength to launch Tulip Ace, Tulip Petals, Tulip Orange, Tulip White, Tulip Ivory, Tulip Purple, Tulip Violet and many other projects which are in the pipeline. As soon as they are off the drawing board, the company will announce the new plans to its customers and valued patrons.

The beauty of each one of Tulip’s projects is that it is developed keeping the customers need foremost in mind. Every building is designed keeping in mind the natural environment and state-of-the art facilities to the advantage of the inhabitants. For example, Tulip Grand in Sector 35, Sonepat, though away from the crowded urban centers offers good connectivity and all possible facilities, that too of international standards. All this could be made a reality due to the support and commitment of the Tulip team to the ongoing projects. The team is so harmonized that is has become almost like a closely knit family, with caring and sharing ethos. Tulip Infratech CMD, Praveen Jain says, “At Tulip we believe that life is precious. And so we must make value addition to make our life more meaningful. Only for this we are in real estate business to provide a quality life to each and every customer who the company calls patrons.”

Apart from the Sonepat projects, Tulip team is also focused to the Gurgaon projects, the new destination of the corporate world. In Tulip Orange, it has been ensured that the prices must be kept under check, but there is no compromise in deliverables and quality. The in-built elegance of Tulip White in Sector 70, Gurgaon is yet another effort to provide a user friendly environment to the residents. Tulip Ace is expected to provide one of the finest residential accommodations in the National Capital Region (NCR). The dwelling units are fully air-conditioned. Within the campus, severe security checks are being installed to ensure trouble-free life. In the new residential units of Tulip Ivory, the new architectural designs have been introduced to provide super facilities and spaces.

People often ask about the secret behind Tulip Company’s success in this highly competitive sector. The reply, perhaps, is that at Tulip Infratech every dwelling unit is constructed with total dedication utilizing the professional expertise of the engineers coupled with excellence at their command. All this is done with a singular objective of serving the customers in order to attain customer satisfaction as the centre of the fulcrum.
Excellence then, is all about attitude.

Tulip Group alias Tulip Infratech—-the legendary name exudes confidence poise, success, achievement for all those who are associated with Tulip Group and most of all the end users or clients. The end users, investors or clients of Tulip Group are the ones for whom this Real Estate organization stands for and works round the clock to convert their dreams into reality, successfully on time. This has been the main goal of Tulip Group always and this organization fulfills its commitments always. This is the key to success of Tulip Group and the main reason for the enviable position of Tulip Group where it stands today in the Real Estate sector.

To name a few example of the successful possession of homes of Tulip group—Tulip Grand and Tulip Petals instantaneously come to the mind. Tulip Grand in Sonepat and Tulip Petals in Gurgaon are Group Housing projects of Tulip Group where the endusers have taken possession of their dream homes and are finding the real experience of living much better then what they had dream of!

Kudos of Tulip Group for this successful achievement. One wonders how Tulip Group always fulfills its commitments. The main reason for this is the far sightedness, correct analysis, correct judgments, correct decisions of Mr. Praveen Jain the Chairman and Managing Director, Tulip Group. He is the backbone of Tulip Group. Praveen Jain believes in resolving problems. In lieu of procrastination, he takes prudent decisions well within time by his intelligent farsightedness. He makes sure and checks that the decisions taken are implemented on time. Praveen Jain is well supported by his Director brothers Vipin Jain and Vikas Jain and his father S.C. Jain. The client centric time bound strategy of Praveen Jain has proved to be a boon for the endusers who get the possession on time and are ecstatic and proud that they chose Tulip group for their homes and investments.

Tulip group has become a major force in the Real Estate sector of the National capital region. This organization is mainly into Group Housing, commercial and hotel projects which are spreading at a very fast pace in Gurgaon, Manesar, Dharuhera and Sonepat. The main group housing projects are concentrated on Sohna Road Badshahpur Gurgaon. The concept behind the nomenclature of Tulip Group and its projects has been derived from the various hues of exotic Tulip flowers which refreshes the ambience and aura all around by its mesmerizing fragrance. Hence the names of most of Tulip projects are like Tulip orange, Tulip Ivory, Tulip White, Tulip Purple, Tulip violet.

Tulip Grand as its name justifies stands and looks grand in Sonepat. The grand magnificent landscaped sprawling lawns at different levels and grass embedded earth mounds of Tulip Grand look simply majestic and reflect the countryside natural environment. There is so much of open area with vast lawns that people enjoy the beautiful natural surroundings and go for a walk or jogging to revitalize themselves and to abstain from any kind of stress. The views from different balconies and terraces of these huge landscaped lawns are indescribable. Tulip Grand has three types of towers which are A, B and C type. These towers are Ground plus thirteen storied. ‘A’ type has four apartments on each floor out of which two are 4BHK and the other two are 3BHK apartments. Presently there are two ‘C’ type towers, three ‘B’ type towers and four ‘A’ type towers. Two more towers will be coming up in the future expansion.

The major attractions for revitalization are the irresistible club with Gym, billiards room, indoor games and party hall along with lockers and bathrooms are well provided. The outdoor games facilities include basket ball court, badminton court, kids’ play area, jogging track etc. The well segregated Commercial block within the campus is extremely convenient and comfortable for the residents.

Located at Pataudi road Gurgaon, Tulip Ace and Petals look simply majestic. Tulip Petals has seven ‘D’ type towers out of which two are Ground plus ten storied and the remaining are grounds plus eleven storied. All the towers have four typical 3BHK apartments on each floor. The super area of a typical 3BHK apartment of Tulip Petals is 1550 sqft. The super areas of Ground floor and top floor residents are more as they have been provided with private lawns and private terraces. Tulip petals have huge beautiful central landscaped area surrounded by towers. This landscaped area has a ring pathway with pergolas to give light and shadow effect, beautiful different level planters, curved steps for sitting, kids’ play areas, beautiful bollards and poles to illuminate the area during evenings and nights. There is ample covered and uncovered parking for the convenience of the residents. A commercial block for the convenience and comfort of the residents is also present in the vicinity. The residents of Tulip Petals can enjoy playing lawn tennis on the court built in their campus.

All roads of Sohna Road – Badshahpur Gurgaon lead to the various Group Housing projects of Tulip Group which are like Tulip Town. Spread over sprawling land area of around 75 acres in sectors – 69 & 70, there are six projects – Tulip Violet, Tulip White, Tulip Purple, Tulip Ivory towers, Tulip Villas and Tulip Orange. Adjacent to each other there are a total of around 4800 Condominiums in all these tulip Group Housing projects. There are bisected by a 24 meter wide road and a proposed 60 meter wide road. A feeling is inculcated that one is going through Tulip Town and is surrounded by beautiful Tulip group Housing projects while passing through this area.

Going high up in the sky with their magnificence the multi storied towers of all these Tulip projects stand out and look simple Grand. These high rise towers comprise of 3 and 4 BHK condominiums with Pent House on top and penultimate floors and duplexes on Ground & First floors with internal staircases. To have breathtaking beautiful views of the Tulip Town, the spacious apartments have balconies and open terraces. Enhancing the aesthetics, ambience, aura and serenity all around, the beautiful elevations of these towers ooze out a traditional with modern look. Both Non Tower area and tower area Basements have been provided to give ample space for car parking along with surface car parking on ground floor, both covered and uncovered. These projects are well equipped with the state of the art facilities like 24*7 three tier security, fully fenced boundaries, dedicated car parking facilities, earthquake resistant RCC framed structures, fire safety compliant, modular kitchens, high speed elevators, swimming pools, clubs, community centers, shopping arcades kids’ play areas, Golf range with putting greens, lawn tennis and badminton courts, tree lined roads and walkways, exotic landscaped green lawns with beautiful bollards and lightings poles, ergonomics street furniture and other desired paraphernalia.

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